We all know that Google has a complex algorithm with hidden criteria which enables the search engines to evaluate websites and rank them in order by relevance. Google has an image of how a relevant website should look and be like and it simply ranks high the closest matches.
Google uses programs called spiders that will crawl from website to website via hyperlinks collecting information. Then it evaluates the gathered data and decides if it is relevant enough to to place it in its search results and, if so, where.
It gives scores to all the websites (all the sites that are indexed, other words all the sites Google knows about) and the higher the score the higher the rankings.
Your websites scores based on how relevant your domain (URL),the title of your site, the categories, keywords, meta title, meta description, meta tags….etc. to a given search, where the incoming links coming from, what the anchor text say…etc
These are some of the factors that we (anybody who is in the SEO business) know about. But of course there is a lot more to it, however Google’s engineers don’t want you to know about how to “manipulate” completely and dominate ultimately the search engines.
The most legit way to Google’s heart and eventually end up in the top of the search engine is being relevant. (No shit, Akos!) I know it’s not really an advice but don’t forget Google is the most popular search engine and its success is based on “relevance”. If you play the SEO game by Google’s rules and guidelines you will achieve top positions. But having said that keep in mind the SEO is a slow burn. It takes constants work.
One of the major deciding factor that Google uses to determine rank position is inbound linking (links pointing to your website from other websites). But these incoming links are weighted differently by Google’s search engine. The best links should be coming from sites that are relevant to your website, also important the page rank of that site (the higher its page rank the more the link worth), also it’s also critical how many link coming from that page. (the less links coming (and one of them is pointing to you) the better.
Picture this:
You are selling books on your website. Oprah writes a short article about why reading is important and decides to put up a link with relevant anchor text pointing to your website. How much do you think that link worth (to you) ??? A LOT!!!
If you want to rank high in the search engines I advise you to pick a topic that makes your heart sing and write about it in your blog. Be the best in that niche. Don’t try to struggle your way up on the top of the search engine. If you are passionate about what you write the results will follow; it cannot be otherwise. What do you think “Organic” search results stand for anyway??? Of course, implementing SEO is crucial but the main thing to keep your blog focused on its objective. Which is GIVE value. You gotta give before you can have. Period.
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The term “search engine” has become the predominant term for “search system” or “search site”, but these terms mean different things.
