If you are new to internet marketing you’ve probably come across the term “SEO” or Search Engine Optimization, without having any idea what it is.
What is SEO?
SEO is a traffic strategy that will help your website achieve a higher ranking in search engines (Google,Yahoo,Bing…etc.) for keywords that people are searching for.
Why do SEO?
-The number one benefit of all, is the tremendous amount of targeted FREE traffic.
-This traffic is ongoing. Which means once you get your site ranked as one of the top 3 search results you will have traffic on autopilot.
-Leads and customers are coming in on autopilot. (A customer is someone who buys any product listed on your website. A lead is a person who is interested in joining your business opportunity or a subscriber to your newsletter…etc. (A lead gives away their contact information to you to keep them updated and informed.)
-Risk Free. Doesn’t cost you anything other than time.
Natural (organic) Search Results vs Paid Advertising (Google Adwords)
By implementing SEO your goal is to rank your website high in the natural (organic) search results. (Results in the blue bracket.)
Paid advertising (results in red bracket) also known as “PayPer Click” (aka Google Adwords if you advertise using Google) cost money. They have nothing to do with what we are trying to do here with our SEO strategy.
Generally speaking people tend to trust the organic search results on the left side rather then the sponsored links on the right.
The picture on the left shows results from an eyetracking study on Google search results from Enquiro. The authors tested 50 people each performing 5 different search tasks. Areas colored red are where people focused most of their attention. The colors change to indicate decreasing areas of visual focus of the participants.
Comparing PPC (Pay Per Click) and SEO Strategies:
While PPC costs money (anywhere from $0.05 to $10.00) and your competitors can knock you off by paying more, with SEO you only spending your time. (As far as PPC goes, until you know what you are doing, I advise you to stay away from it. Advertising with Google Adwords is an art.) Once your site has established high rankings in the engines, it’s going to be difficult for your competition to take over your position. They have to learn the same SEO principles and implement it more effectively then you did. Besides, you will be getting much more traffic than through PPC.
Please feel free to leave feedback in the comment section!
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#1 by Fetesciesee on October 31, 2009 - 1:09 pm
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Other variant is possible also
#2 by supreme32 on November 17, 2009 - 6:25 pm
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Yes, indeed.There are many more post coming on SEO.
thanks
#3 by Aidan Gordon on January 26, 2010 - 6:51 pm
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Hi. I just noticed that your blog looks like it has a few code errors at the very bottom of your website’s page. I’m not sure if everybody is getting this same bugginess when browsing your site? I am employing a totally different browser than most people, referred to as Opera, so that is what might be causing it? I just wanted to make sure you know. Thanks for posting some great postings and I’ll try to return back with a completely different browser to check things out!
#4 by Jessica on January 27, 2010 - 3:49 pm
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Nice post mate
#5 by supreme32 on February 3, 2010 - 9:19 pm
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Thank you Jessica!
#6 by supreme32 on February 3, 2010 - 9:27 pm
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Thanks Aidan.
I looks ok to me it might be ur browser. I’ll put out more tips soon.
later
#7 by Gregory Despainda on February 8, 2010 - 2:53 pm
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Hey, Found your blog on Google, glad I did, great site!! Keep it up! =)
#8 by Pirmasens Nagelstudio on February 9, 2010 - 9:05 pm
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You actually a extremely smart person! Nice post! GA is also also my biggest earning. On the other hand, it
#9 by Nagelstudio Pirmasens on February 9, 2010 - 10:03 pm
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on the net for articles that can aid me. Thank you
#10 by small business seo on February 10, 2010 - 9:03 pm
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I checked out your website and I found it very interesting, very useful. Cheers!
#11 by supreme32 on February 15, 2010 - 5:28 pm
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Thank you. Keep on reading!
#12 by Reuben Santaloci on February 20, 2010 - 11:25 pm
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Somewhere did you find for that great details? I tried to get some way more details about it, but I wasn’t able to.
#13 by supreme32 on March 2, 2010 - 4:08 am
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I am not sure what you’re asking…
#14 by pirmasens nagelstudio on March 4, 2010 - 6:21 am
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my God, i thought you were going to chip in with some decisive insght at genuine end there, not leave it with ‘we leave it to you to decide’.
#15 by supreme32 on March 4, 2010 - 3:47 pm
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You probably didn’t read the rest of the SEO blog posts for Dummies!?