In my previous blog posts on SEO I gave you cool tips on optimizing your website using keywords and organizing your content.

The third and final part of this SEO training is “linking”.

Linkingbacklinks

A link is a highlighted text on a website such as: My Twitter. When you put your mouse over it, it will change colors, and by clicking it you will be taken to another site.

You are going to need these links from other websites to link to your own website.  The more links pointing to your site, the more relevant it’s going to be in eyes of the search engines.  However, these links are weighed differently.  It matters whether your link is from social media, another website, or an article directory…etc.

Also, it is very important to point the link to a relevant page of your website.  Let’s say you have a site about fitness and you submitted an article about diet to a directory.  In this case your link in that article should point to one of the diet pages of your site, and not to a page about six packs.

A specific example:  Your “diet” articles last sentence is:  Some of my favorite vegan recipes.

The sentence “some of my favorite vegan recipes” is highlighted  (this highlighted text is also known as “anchor text”) and takes the reader to the “vegan recipes” page of your website.  The link to that exact page is something like this: http://www.Jane’sFitness.com/diet/recepies/vegan.

As you can see both the anchor text and your link include your keywords.

Getting Those Quality Links

Your first option is finding related websites or blogs.  First, establish a relationship with the site owner.  Then you can either exchange links, or write articles for each others sites containing your link, pointing to your website.  Once again, your link has to come from another site that is related to your site somehow.articles

Option number 2 is to submit articles to “article directories”. You write an article placing 2-3 links in the content all pointing to the appropriate page of your website.  Then you may submit it to multiple directories.

You can also get those links through social sites such as Twitter, Facebook, YouTube…etc.  When you publish content, include your link which points to your website.

If you are using a Wordpress blog install these widgets:  Sociable, Digg, ShareThis, and Tweetme.  These tools encourage your readers who like your content to share it with others.  You will get links back to your site and traffic from these websites as well.

If you would like to know more about Search Engine Optimization, check out this course.

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